Based on a critical literature review, this paper reveals that online dating studies on heterosexual users’ motivations and mate preferences reproduce two gendered as well as heteronormative arguments. First, women use dating technologies for seeking love whereas men prefer them for arranging casual sex activities. Second, men are inclined to prioritize physical appearance while women tend to value status during mate selection or swiping in e-dating language. The article calls these beauty-status and love-sex dichotomies as the female love-male sex binary which has become a persistent myth through a continuous reproduction. This critical literature review problematizes the binary logic embedded in the literature on heterosexual online dating. To move beyond such duality, it suggests an affective turn which attracts the attention to the mostly neglected things in e-dating studies which focus on heterosexual individuals, namely the body, its capacity, and the affectivity of non-human things like atmospheres as well as images. Among various inspiring techniques in non-representational methodologies, it proposes video reenactment, cyberflaneur or technical walkthrough, and sensory writing techniques to study the online dating phenomenon and to understand motivations as well as swiping strategies of heterosexual online daters.
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Gözde Cöbek (2021) studied this question.
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