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Retail is one of the major sectors in India seeking attention for the investment. It is also approaching a lot of foreign direct investment. An explosion of social media networks, in the last decade has erupted tradition information seeking in market. Social media such as Face book, twitter, you tube, Google has added a new social dimension to the web. This research paper is based on effect of social media on retail buying behaviour
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Gupta et al. (2019) studied this question.
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