Medical journalists and expert sources on medicines

We describe here how medical journalists writing for Dutch daily newspapers use experts when dealing with medicines. Two approaches, interviews and content analysis, were used to answer the research questions. Both methods show that journalists can find relevant experts to give them information about various medicines. The pharmacist, however, is not one of them. Furthermore, the content analysis shows that two types of experts can be distinguished: the objective and independent experts who were often cited alone in an article, and the subjective experts who frequently were cited in combination with other experts.