Similarity, Sex, and Requests for Small Favors¹

To determine whether correspondence in appearance between helper and helped will increase the rate of helping behavior, two types (Hippie and Straight) and two sexes of experimenters approached each of the four corresponding types of subjects and asked to borrow a dime for a telephone call. As predicted, a significantly greater number of persons were willing to lend money to someone who resembled them in appearance. Furthermore, as predicted, his tendency to match on the basis of appearance was stronger for male subjects than for female subjects. It was hypothesized that dress styles, like race, provide a basis for assumptions about other areas of similarity and create a greater willingness to help a similar other.