Assessing the Use of Total Quality Management in the Business School Classroom

A national sample of professors was used to investigate four research questions concerning faculty members' practices and perceptions about using total quality management (TQM) principles to improve classroom teaching. The findings suggest that few universities have formal plans for applying TQM principles in the classroom, although most respondents apply them in teaching. Also reported are respondent choices of TQM actions to apply to classroom teaching and measures that could be used to evaluate the effectiveness of TQM applications in university classrooms.