The paper introduces the hybrid method for analyzing visual metaphor, which integrates approaches from Relevance Theory, Conceptual Blending, and Conceptual Metaphor Theory. The analysis relies on a visual metaphor that, in terms of conceptual integration, represents Multiple-Scope Networks. The article proposes specific modifications to explanatory tools of Relevance Theory, such as ad hoc concepts, emergent properties, and meta-representations, considering the cognitive processing of visual metaphors.
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Наталія Кравченко (2025) studied this question.
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