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March 1, 1992Journal of Consumer Marketing

Ingredient Branding: A Strategy Option with Multiple Beneficiaries

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DNDonald G. Norris

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Donald G. Norris (1992) studied this question.

synapsesocial.com/papers/6a173ea1fc01439fbf2c307ehttps://doi.org/10.1108/07363769210035206
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