Agenda Setting and Bargaining Power: The Mexican State Versus Transnational Automobile Corporations

The authors explore the often conflictual bargaining relations between transnational corporations and host governments of less developed countries. They focus particular attention on the conflict that surrounded the creation of the Mexican automobile industry (1960–1964), criticizing and reformulating a current approach to these issues. The argument proceeds in two parts—agenda setting and bargaining power. Each part is organized around a central criticism of the bargaining power approach and provides an alternative formulation which is then applied to an analysis of the bargaining relationship between the Mexican Government and the transnational automobile corporations.