The Impact of Social Media Influencers on Ecoconscious Consumers

This is the authors' abstract. We don't add key points for this paper.

This study examines the role of sustainability concerns, green labeling, and green influencer on consumers’ purchase intentions to buy eco-conscious products. The study uses SMART PLS 4.0 method for analysis and hypotheses testing. Findings indicate a positive relationship between sustainability concerns, green labeling, and green influencers, with green labels having a significant impact on green purchase intentions. The study recommends highlighting eco-labeling information on product packaging as a significant business strategy, that can be a useful tool for companies, governments and organizations. The use of green influencers to advocate for sustainable practices has been cited as a key element to positively shift consumers’ mindsets towards eco-friendly purchasing, contributing to brand loyalty and increased consumer awareness.