The Cultural Turn: Fashion or Progress in Human Geography?

The cultural turn marks a reorientation of human geography's interdisciplinary concerns toward the wide field of cultural studies. It is argued that this reorientation has been mediated by distinctive forms of commercial academic book publishing. These have been the medium for the internationalisation of cultural studies upon which human geography'sserious engagement with the field has depended. It is argued that the combination of a greater reliance upon work drawn from the humanities and the imperatives of publishing have led to the contemporary proliferation of cultural theory being associated with new forms of academic celebrity. The critical questioning of the cultural turn is therefore located in relation to the formsof authority and evaluation that it has the potential to promote.