One of two independent Bernoulli processes (arms) with unknown expectations ρ and λ is selected and observed at each of n stages. The selection problem is sequential in that the process which is selected at a particular stage is a function of the results of previous selections as well as of prior information about ρ and λ. The variables ρ and λ are assumed to be independent under the (prior) probability distribution. The objective is to maximize the expected number of successes from the n selections. Sufficient conditions for the optimality of selecting one or the other of the arms are given and illustrated for example distributions. The stay-on-a-winner rule is proved.
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Donald A. Berry (1972) studied this question.