Hospitality brand management by a score-based q-rung orthopair fuzzy V.I.K.O.R. method integrated with the best worst method

Hospitality brand management is a primary concern in the hotel and the evaluation of brands can be considered as a decision- problem with multiple criteria. The evaluation information brands may be uncertain sometimes. The q-rung fuzzy set (q-R.O.F.S.), which represents the preference of a person from the positive and negative aspects, has out to be an efficient tool in depicting uncertainty and in the decision-making process. This article dedicates to an integrated multiple criteria decision-making method q-R.O.F.S.. Firstly, a score function of the q-R.O.F.S. is proposed solve the deficiencies of two existing score functions. , a weight-determining method based on the additive consistency the preference relation is developed. A decision-making integrating the score function, the best worst method the VIsekriterijumska optimizacija I KOmpromisno Resenje (V.I.K.O.R.) which means multiple criteria compromise optimisation English) method is further proposed. Finally, a case study the hospitality brand management is provided to show applicability and validity of the proposed method.