article E-loyalty: elusive ideal or competitive edge? Authors: Sarv Devaraj University of Notre Dame, Notre Dame, IN University of Notre Dame, Notre Dame, INView Profile , Ming Fan University of Washington Business School, Seattle, WA University of Washington Business School, Seattle, WAView Profile , Rajiv Kohli University of Notre Dame, Notre Dame, IN University of Notre Dame, Notre Dame, INView Profile Authors Info & Claims Communications of the ACMVolume 46Issue 9September 2003 pp 184–191https://doi.org/10.1145/903893.903936Published:01 September 2003Publication History 22citation2,322DownloadsMetricsTotal Citations22Total Downloads2,322Last 12 Months40Last 6 weeks6 Get Citation AlertsNew Citation Alert added!This alert has been successfully added and will be sent to:You will be notified whenever a record that you have chosen has been cited.To manage your alert preferences, click on the button below.Manage my AlertsNew Citation Alert!Please log in to your account Save to BinderSave to BinderCreate a New BinderNameCancelCreateExport CitationPublisher SiteGet Access
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Devaraj et al. (2003) studied this question.
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