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March 31, 2012Journal of Product & Brand Management

Consumer reaction to new package design

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Authors

GHGary R. HolmesUniversity of North Texas at DallasAPAudhesh K. PaswanUniversity of North Texas

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Holmes et al. (2012) studied this question.

synapsesocial.com/papers/6a17d046cf49e78c48b47b2ahttps://doi.org/10.1108/10610421211215553
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Also Consider

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  1. 1A Paradigm for Developing Better Measures of Marketing Constructs1979 · 8,481 citations
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  5. 5Seeking the Ideal Form: Product Design and Consumer Response1995 · 1,389 citations