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Instead of focusing on the girl crus style commonly adopted by fourth-generation girl groups, i.e. the rebellion against the “male gaze” and the conceptualization of criticism, the new group NewJeans focused on the emotional growth of women themselves in their teenage years, highlighting the different perceptions of women. It focuses on the emotional growth of women during their adolescence and highlights the attention to the different perceptions of women as individuals. At the same time, the visual image of New Jeans is shaped by the optimistic Y2K aesthetic.
Yiyu Chen (Sun,) studied this question.