The Impact of Advertising Signage and Street Configurations on Traffic Safety

With the rapid pace of urbanization, the streetscapes of commercial districts have become increasingly complex. The dense presence of advertising signage, combined with diverse street net work patterns, can potentially affect traffic safety and the overall visual quality of urban spaces. In Tainan’s Central West District, where blocks are compact and intersections are frequent, the high density of commercial signage may distract drivers and increase the risk of accidents. This study aims to investigate the interplay between advertising signage and street configurations on traffic safety, with the goal of developing measurable indicators to inform future streetscape design and traffic planning.