Examines the impact of student interns on marketing strategies for cattle producers, indicating benefits for all involved.
Undergraduate students represent a potentially valuable pool of talented people who can extend the ability of agents to provide education at a time when resources are limited. A student intern was recruited and employed to visit cattle producers and develop reports about alternative marketing strategies. Each of the producers found at least a few useful ideas from the intern's reports. The project was funded with research dollars from a marketing project being conducted by a cooperating faculty member. This represents a different way of reaching audiences, with learning occurring for clients, student interns, and Extension staff.
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Rogers et al. (2001) studied this question.
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