Evaluates public interest in IPM advertising materials across farm markets, suggesting wider adoption could be beneficial.
Unlike organic producers, who widely advertise their produce as organically grown, very few farmers using IPM practices advertise their produce as IPM grown. An IPM poster was developed for farmers asking for help in educating their customers. The posters were displayed in 10 farm markets in New Jersey. The posters and accompanying fact sheets stimulated public interest. Additionally, the poster was well received by the participating growers, and there have been many inquiries about further distribution or availability. The poster is general enough to be used in other states and is available through the Rutgers Cooperative Extension Office of Pest Management.
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Infante-Casella et al. (2003) studied this question.
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