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Quasi-experimental design evaluates a direct mail approach to improve awareness in target audiences, showing mixed effectiveness.
A direct mail mini CD-Rom was developed to bring attention to the Green Valley Institute's (an Extension Partnership Program) new Web site. A quasi-experimental survey design with random assignment to either a treatment or control group was employed to assess the effectiveness of the CD-Rom. The study revealed successes as well as limitations to this approach. Nearly a quarter of the recipients did not recall receiving it, but those who received and viewed the CD were significantly more familiar with the organization's programs and goals, considered the Web site more useful, and had greater intentions to contact the organization for additional information and/or assistance in the future.
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Westa et al. (2005) studied this question.
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