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Evaluates impact of gap analysis on communities engaged in economic development, suggesting its usefulness.
The Oklahoma Cooperative Extension Service has responded to a need for reliable retail sales data and analysis through the use of a retail trends report or "gap analysis." This article describes the analysis and the impact of the gap analysis report on the communities that have used it in the last year. Emphasis is placed on describing the methodology. In an attempt to evaluate the usefulness of the information, a survey was conducted among users of the report. The results of the survey indicate that gap analysis has been quite useful to communities actively engaged in economic development.
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Barta et al. (2001) studied this question.
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