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Evaluation reveals varying programming preferences among extension users and non-users in Kansas counties, indicating targeted marketing opportunities.
County Extension personnel are challenged to serve the public while facing changing population density and diversity. Moreover, needs and satisfaction vary among Extension clients and non-clients. With this in mind, 10 of the most populous counties in Kansas, with the aid of a university researcher, conducted an evaluation to determine programming needs of both clients and non-clients. Findings indicate that non-clients and clients prioritize programming differently and prefer different delivery mechanisms. The results have allowed these counties to tailor their programming and marketing efforts to these two unique groups, while also serving as a basis for a collective marketing plan.
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Boone et al. (2007) studied this question.
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