Technology Transfer Preferences of Researchers and Producers in Sustainable Agriculture

The transfer of information from research to producers is often a weak link in the research process. This study examined the methods used to transfer sustainable agriculture research technology to producers. Both principle investigators (researchers) and producers were interviewed to determine their preferences for technology transfer. Principle investigators prefer to transfer research information via workshops and periodicals. Producers prefer to receive information via on-farm trials and periodicals. Producers value workshops primarily for the dialog with the other producers. On-farm demonstrations are particularly important for technology that requires a drastic transition from the methods currently used in the farm/ranch operation.