A Survey-Based Model for Collecting Stakeholder Input at a Land-Grant University

The 1998 Farm Bill (AREERA) called for greater engagement of land-grant universities with the public by mandating stakeholder input when setting priorities. The study described here developed a model for collecting and implementing input from stakeholders. The researchers collaborated with the Cooperative Extension Service (CES). Data was collected from a randomly selected group of producers. Findings include data regarding producers' needs for services and preferred information sources. The model gives the CES a methodology for gathering input and stakeholders a voice at the program-planning table, increasing the likelihood that they will use research findings to improve practice.