Answers are grounded in this paper and cite their sources.
Explores how adopters' traits impact the diffusion of innovations, suggesting key factors for successful implementation.
New ideas and potential adopters have identifiable characteristics which appear to affect the diffusion of innovations.
No takes yet. Share an insight, caveat, or question.
Everett M. Rogers (1963) studied this question.
Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context: