Augmented reality as a new media experience

The authors discuss their work on applying media theory to the creation of narrative augmented reality (AR) experiences. We summarize the concepts of remediation and media forms as they relate to our work, argue for their importance to the development of a new medium such as AR, and present two examples AR experiences we have designed using these conceptual tools. In particular, we focus on leveraging the interaction between the physical and virtual world, remediating existing media (film, stage and interactive CD-ROM), and building on the cultural expectations of our users.