Avatar for Our Age: Sathya Sai Baba and the Cultural Contradictions of Late Capitalism

Life itself is a market. Giving and taking, bargaining and speculating, is part of the game. Life has its … profits and losses appreciation and balance sheets. But the giving of Bhakti [devotion] in exchange for Mukti [liberation] is the most powerful business of all.—Sathya Sai Baba (Gokak, V.K. 1975. Bhagavan Sri Sathya Sai Baba, an Interpretation. Krishna Abhinav Publications, New Delhi, p. 237) It is your imperative duty to strive for the preservation of dharma. Today some people are trying to uproot Bharatiya Dharma (Indian Religion). We must resist all such attempts.… There are some people who are blindly enamored of Modern Western Civilization.… These so-called spurious and self-styled social reformers are trying to pollute society by depriving it of dharma.—Sathya Sai Baba (Gokak, V.K. 1975. Bhagavan Sri Sathya Sai Baba, an Interpretation. Krishna Abhinav Publications, New Delhi, p. 246) Notes Corresponding author E‐mail address: urban.41@osu.edu (H.B. Urban).