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February 12, 2021Journal of Marketing ManagementOpen Access

Introduction to the special issue on gender impacts: consumption, markets, marketing, and marketing organisations

Susan Dobscha Jacob Östberg

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Abstract

What? Another Gender special issue? Didn’t the #MeToo movement fix all that? Those of us who have been studying gender throughout our careers could perhaps find reasons to celebrate that scholarly ...

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Dobscha et al. (2021) studied this question.

synapsesocial.com/papers/6a183c2d1b114e5976b50867 https://doi.org/10.1080/0267257x.2021.1880163

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