The content of TV news is often not retained or understood by the audience. This article discusses a concept for increasing retention and comprehension levels relating to TV news. Results of an experimental reception analysis with 215 participants show that retention and comprehension can be improved by employing a narrative device to present TV news. Adopting a narrative form for TV news also gives a clearer distance and perspective to the news content, which has advantages for social communication.
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Machill et al. (2007) studied this question.
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