What’s in a Name? Coverage of Senator Hillary Clinton during the 2008 Democratic Primary

Throughout the 2008 Democratic primary, Senator Hillary Clinton, her supporters and advocates, feminist groups, and commentators accused the media of sexist coverage. Was Hillary Clinton treated differently in the media because of her gender? The authors attempt to answer this question by examining the forms of address that television newspeople use to refer to the Democratic primary candidates. The authors find that newspeople referred to Clinton more informally than her male competitors. This treatment stemmed from the gender of the broadcaster; males show gender bias in how they reference presidential candidates. The authors conclude with suggestions for addressing gender bias in news coverage.