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February 26, 2013Choice Reviews Online

The luxury strategy: break the rules of marketing to build luxury brands

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Authors

JKJean‐Noël KapfererVBVincent Bastien

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Kapferer et al. (2013) studied this question.

synapsesocial.com/papers/6a189cea8dcaf40f45cf89d9https://doi.org/10.5860/choice.50-3944
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