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Recent calls for censorship of rap music have demonstrated the need to test the perceptual and especially the behavioral components of Davison's third-person effect hypothesis. The hypothesis states that people perceive media content to have a greater impact on others than on themselves (perceptual component), and that these perceptions lead people to take actions, such as censorship, to prevent the impact (behavioral component). Results of a survey of college students (N = 202) using rap lyrics as the context revealed strong support for both components of the hypothesis. Limited support was found for the social distance corollary of the perceptual component, while the knowledge corollary of the perceptual component was not supported. A new target corollary to the perceptual component was proposed; it predicts that those groups seen as likely targets of a communication will produce larger third-person perceptions than will generalized others.
McLeod et al. (Tue,) studied this question.