The authors analyze cherry-picking in the context of grocery shopping, comparing the behavior of consumers who visit two grocery stores on the same day (8% of shopping trips) with single-store shoppers. The authors find cherry-picking to be consistent with rational economic behavior. Cherry pickers benefit by saving 5% more per item while buying systematically (67%) larger market baskets.
No takes yet. Share an insight, caveat, or question.
Fox et al. (2004) studied this question.
Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context: