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April 10, 2009International Journal of Strategic CommunicationOpen Access

Institutionalizing Strategic Communication in Europe – An Ideal Home or a Mad House? Evidence from a Survey in 37 Countries

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RTRalph TenchLeeds Beckett UniversityPVPiet VerhoevenUniversity of AmsterdamAZAnsgar ZerfaßBI Norwegian Business School

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Tench et al. (2009) studied this question.

synapsesocial.com/papers/6a18e22c0b0ae5b64a91e495https://doi.org/10.1080/15531180902806237
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