As both mode and medium, web-based video continues to emerge as the vehicle by which more online information is disseminated and consumed. This article provides suggestions for helping Extension agents become more familiar with how visual content accessed online is interpreted by endusers (visual literacy). Suggestions for fostering the individual and organizational transformation needed for visual literacy to become a more important component of Extension agents' skill sets are offered. Examples of how video and photo content is being used in web-based Extension-related contexts are provided with a focus on those examples that facilitate online community engagement and participation.
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Chris LaBelle (2012) studied this question.
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