Journal Article Black Model Appearance and Product Evaluations Get access Roger A. Kerin Roger A. Kerin 1Associate Professor in the Edwin L. Cox School of Business, Southern Methodist University, Dallas, Texas Search for other works by this author on: Oxford Academic Google Scholar Journal of Communication, Volume 29, Issue 1, March 1979, Pages 123–128, https://doi.org/10.1111/j.1460-2466.1979.tb01690.x Published: 07 February 2006
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