CPR: Purposeful Action

CPR can save a life.CPR, or a county program review, can put new life into a 4-H program.This review is a marketing research tool that can help Extension staffs anticipate and shape the future.In 16 Ohio counties, 4-H professionals have discovered that the key to directing a vital, dynamic youth education program lies in conducting effective marketing research to analyze the needs of young people.CPR, using marketing techniques, has proven successful in strengthening the 4-H position in the marketplace.These reviews lead to improved coordination and delivery by the 4-H professional and volunteer staff, as well as significant increases not only in 4-H enrollment, but also in quality of project work, volunteer involvement, and member and adviser retention.Long-range, innovative curriculum development increases visibility and credibility among key decision makers, community leaders, and media representatives.