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Evaluative studies measure effectiveness and recruit new audiences for Cooperative Extension Service programs.
Evaluative studies can be designed to measure program effectiveness as well as recruit new audiences.In a 1979 study,1 when we were interviewing people about a consumer issue, 71% of the respondents indicated they wanted to receive a consumer newsletter; of these participants, 96% had never participated in programs or received information from Cooperative Extension Service (CES).An award-winning newsletter, entitled Consumer Notes, was developed and mailed to these participants.
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Paynter et al. (1989) studied this question.
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