How Newspapers Reported Extension's 75th Anniversary

December 1, 1990Journal of ExtensionOpen Access

View Full Paper

Ask AI

Bookmark

Share

Key Points

This research examines how the Cooperative Extension System is portrayed in the media and seeks to identify strategies to enhance its image.
Analyzed articles collected by a national clipping service from weekly and daily newspapers during May 1989.
Provided state media personnel with informational packets to aid in media coverage efforts.
Organized events and strategies to promote the 75th anniversary and its initiatives.
Numerous articles were published celebrating the Cooperative Extension's history and programs.
Media coverage was facilitated through information packets and a special anniversary logo.
The theme 'Investing in America's Future' received attention during the anniversary events.

We only have this paper's title and publication details.

Evaluates media coverage of Cooperative Extension's 75th anniversary, suggesting areas for improvement.

No takes yet. Share an insight, caveat, or question.

Calvert et al. (1990) studied this question.

View Full Paper

Ask AI

Bookmark

Share