Examines concept flavor use in adolescents and young adults, highlighting associations with demographics and product use characteristics.
BACKGROUND: Descriptives and correlates of concept flavor (CF) use across e-cigarettes, nicotine pouches, and other oral nicotine products (ONPs, e.g., nonmedicinal gums/lozenges/mints) were examined among adolescents and young adults (AYAs). METHOD: -tests. RESULTS: CF e-cigarette, nicotine pouch, and other ONP use was between 31.8 and 40.2% in AYAs who ever used each respective product; 3.3% reported CF use across all products. Most perceived that CF products used produced non-tobacco sensations (fruity/cooling/minty; 79.5-96.4%). Compared to lifetime nonuse of respective products, lifetime alcohol and cigarette, smokeless, and other tobacco use were associated with CF e-cigarette use; smokeless tobacco use was associated with CF nicotine pouches and other ONPs use. CF e-cigarette use associated with higher e-cigarette use frequency and intensity compared to nonuse. CONCLUSIONS: AYA CF use spans several noncombustible nicotine products, produces fruity/cooling/minty sensations, and is associated with higher intensity vaping and substance co-use. Modifying regulatory policies to address CFs might protect AYAs.
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Mason et al. (2026) studied this question.
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