The matching of strategy and management design presents a challenging opportunity to scholars of management. It calls for skill in building a viable, integrated system; it draws upon insights on many facets of management; and it plunges us into a highly dynamic set of relationships. Both synthesis and refinement of theory are revolved. Our discussion is divided into four parts. (1) Strategy is defined. (2) The concept of a coherent management design is set forth, with particular attention to those features most likely to be affected by strategy. (3) Then, an analytical approach for matching strategy and management design is examined. And, (4) implications for heterogeneous as well as homogeneous enterprises are identified. Discussions of
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William H. Newman (1971) studied this question.