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Conjoint analysis evaluates digital product passport information preferences in Japan, indicating its impact on consumer choices.
• The Digital Product Passport tracks products from production to disposal. • 1036 Japanese respondents evaluate Digital Product Passport information across three sectors. • Preferences for product information vary across these sectors. • Product information and price are jointly evaluated in respondent choices. • Results highlight the role of product information in consumer decision-making.
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Boonpanya et al. (2026) studied this question.
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