Refining Performance Appraisal

Probably no other organizational function strikes as much terror in the hearts of Extension agents as the annual job evaluation or performance appraisal.Defined by Schneier and Beatty as, "...the process of identifying, measuring and developing human performance in organizations,"1 performance appraisal tries to: * Conduct one of the best public information programs in the state.* Always get extensive media coverage for his/her programs.* Constantly develop good public relations and not just at budget time.6 * Be willing to work with all groups and organizations for promotion of Extension regardless of personal feelings.* Communicate effectively with publicity media. 5* Have developed a countywide mailing list of interested individuals.* Make some original use of mass media.* Localize some of the promotional material supplied by the Extension office.* Make reports to advisory groups and public officials on request or as opportunities arise.4 * Maintain communication with some local leaders, organizations, and groups. 3* Assist with planning and implementing public relations programs even though efforts may lack consistency.* Insufficiently use one or