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May 29, 2026International Journal of Process Management and Benchmarking0 citations

Benchmarking Digital Transformation Strategies in Quick Commerce: Analyzing the Mediated Impact of Social Media Reviews on Consumer Adoption Behaviour

VJVijay Kumar JainSSShirish SinghBirla Institute of Technology and Science, PilaniSSShivendra SinghCentral University of South Bihar

Key Points

  • The study aims to examine how social media reviews affect consumer adoption behavior in quick commerce.
  • Analyzed the impact of social media reviews using consumer behavior metrics.
  • Applied quantitative analysis to gauge the effects of reviews on adoption.
  • Considered various digital transformation strategies within the quick commerce context.
  • Social media reviews positively influence consumer adoption behavior in quick commerce.
  • Quantitative metrics reveal significant correlations between reviews and consumer decisions.
  • Findings suggest actionable strategies for enhancing digital transformation in quick commerce.

Abstract

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

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Cite This Study

Jain et al. (2026) studied this question.

synapsesocial.com/papers/6a192df7fab5b468c4416f34https://doi.org/10.1504/ijpmb.2026.10078797
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