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May 29, 2026American Sociological ReviewOpen Access

The Influence “Paradox”: When More Network Ties Lead to Less Change

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Authors

YHYuan HsiaoNCNicholas A. Christakis

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Overview

Randomized trial examines the impact of network structure on behavior diffusion in a health intervention.

Key Points

  • This research aims to explore how the organization of social ties affects the effectiveness of behavioral interventions.
  • Conducted a three-part study including theoretical analysis, empirical analysis, and simulations.
  • Utilized a randomized field trial of health practices in Honduras.
  • Analyzed the relationship between network structure and diffusion dynamics.
  • Highlight that targeting well-connected individuals can be ineffective when social ties are clustered.
  • Show that strong social reinforcement is necessary for spreading certain behaviors.
  • Demonstrate that network structure significantly influences the effectiveness of targeting protocols in behavioral interventions.

Cite This Study

Hsiao et al. (2026) studied this question.

synapsesocial.com/papers/6a192ee7fab5b468c441832bhttps://doi.org/10.1177/00031224261438845
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