The present study examined cognitive and attitudinal factors relevant to binge‐drinking tendencies in a college sample. Results indicate that positive expectations about binge‐drinking activities were related to binge‐drinking tendencies. Binge‐drinking tendencies were also negatively related to expectations regarding nonbinge‐drinking alternatives. General attitudes toward drinking and normative influences were found to have complex influences on binge‐drinking tendencies involving indirect, direct, and moderated effects. The findings are discussed with respect to developing prevention programs.
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Rob Turrisi (1999) studied this question.
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