The end of tourism? Climate change and societal challenges

Starting with the assumption that socio-cultural aspects of tourism demand will need to change in response to global warming, this paper identifies business and consumer contradictions that highlight the complexities of dealing with climate change in an industry characterised by fragmented, global supply chains. The paper's approach is to problematise the issues into a series of research questions (related to ethical consumption, sustainability, policies, actions and communication) based on the premise that sustainable tourism is possible and desirable, but mitigation has to acknowledge the anthropogenic causes of climate change and responses should be underpinned by changing norms for any society that considers travel to be the ‘perfect freedom’.