January 1, 2004

Competition, Circulation and Advertising

SLStephen LacyMichigan State University HMHugh J. MartinCalifornia Institute of Technology

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Abstract

This article reviews academic literature about the impact of competition on newspaper circulation and advertising. It suggests some principles about competition and the long-run performance of daily circulation newspapers.

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Lacy et al. (Thu,) studied this question.

synapsesocial.com/papers/6a194edfdec6c1694ed95dc5 https://doi.org/https://doi.org/10.1177/073953290402500103

Also Consider

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1How Readers and Advertisers Benefit from Local Newspaper Competition1989 · 13 citations
2The Effects of Competition2005 · 27 citations
3The Impact of Intermedia and Newspaper Competition on Advertising Linage in Daily Newspapers1999 · 14 citations
4How Perceived Environmental Uncertainty Influences the Marketing Orientation of U.S. Daily Newspapers1996 · 26 citations
5Advertising Agencies Reduce Reliance on Newspaper Ads2001 · 4 citations

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