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September 1, 1985Journal of Marketing

A Note on the Application of Portfolio Theory: A Comment on Cardozo and Smith

Timothy M. Devinney David W. Stewart Allan D. Shocker

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Abstract

The problems associated with the extension of fianancial portfolio theory to product investments of the firm are reviewed.

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Devinney et al. (1985) studied this question.

synapsesocial.com/papers/6a1955d05d70402e70d94840 https://doi.org/10.1177/002224298504900410

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Synapse has enriched 5 related papers. Consider them for comparative context:

1Applying Financial Portfolio Theory to Product Portfolio Decisions: An Empirical StudyOriginal Research · 1983 · 95 citations
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