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March 1, 1989Administrative Science Quarterly23 citations

Business Not as Usual: Rethinking Our Individual, Corporate, and Industrial Strategies for Global Competition.

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SPShailendra PrasadIMIan I. MitroffSMSusan Albers Mohrman

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Abstract

Shows how the strategies that once virtually guaranteed success have been overturned by the advent of tough foreign competition, new technologies, and shrinking resources. Carefully lays out the new ground rules to effectively anticipate and address the challenges of the new global economy.

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Cite This Study

Prasad et al. (1989) studied this question.

synapsesocial.com/papers/6a1977eef2eb401dc7892188https://doi.org/10.2307/2392996
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