This study will analyze the changing Korean tourist market to Japan, the characteristics of tourism products which the tourists consider a priority, and the demographic differences by travel choice attributes. The study measured numbers of visits to Japan, expenditure, duration of visit, area visited, preferred area, and preferred activities. A total of 316 people participated in the questionnaires and 260 samples were used for the analysis. The study suggests approaches for sustainable development of travel products and marketing strategies for the tourist market in Japan.
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Ryu et al. (2016) studied this question.
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